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Earn miles when this airline flies over you

May 28, 2014


How does an airline promote the free 5 million miles they have released to grab? By making users download their free iOS app. So here’s what Russian airline S7 came up with – a fantastic way to promote use of its apps and give users points redeemable through its loyalty program.

catchaplaneAll you have to do is download the Catch a Plane app and receive free miles every time a S7 plane flies over you. You can then share the news on Facebook or Twitter for one additional mile.

You will receive push notifications detailing special offers promoted by the airline on their app, about the specific plane that flies overhead. You will be able to use the miles on S7 and other oneworld alliance airlines.

Here’s a video of the promotion:


[Screenshots of iOS app – Catch a Plane]

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