New billboard ads point at actual planes flying overhead (Video)

If you are visiting London now or in few days soon, then look out for the British Airways billboards at London’s Piccadilly Circus and Chiswick. British Airways along with Ogilvy has come up with this amazing campaign called “Magic of Flying” to promote traveling through a kid’s eyes.

These digital billboards use custom-built flight-tracking and GPS technology to detect planes flying overhead. The display is then changed to a kid pointing at the plane along with the plane’s flight number and route.