American Airlines has launched a new ‘fare finding‘ feature on its Travel Bag application on social networking website Facebook.
The feature, which does not currently have an official name, allows Facebook users to find the lowest prices American Airlines flights without leaving Facebook to search. If users then wish to book flights they will be taken to American’s website to do so.
The carrier’s Travel Bag application allows users on Facebook to share travel experiences, reviews, comments and photos with friends and other users. The new fare finding feature means that users can now also personalise and plan up to three trips at a time.