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Priceline and Ticketmaster form partnership

July 9, 2009

Ticketmaster and Priceline.com Inc. announced Thursday that they would team up to offer travel services to ticket buyers, making Priceline the “Official Travel Partner” of the ticket agent.

The exclusive partnership allows Ticketmaster, a unit of Ticketmaster Entertainment Inc., to provide customers various hotel, airline and rental car offers from Priceline.com.

The collaboration essentially gives the approximately 20 percent to 30 percent of Ticketmaster’s online customers that travel to events out of town a one-stop shopping experience as they can buy tickets to an event and plan their travel arrangements on one Web site.

Ticketmaster will have links and offers from Priceline on its Web site, such as Name Your Own Price hotel rooms, rental cars and airline tickets. It will also offer published-price travel services with comparision charts, maps, city attractions and hotel and restaurant reviews.

Ticketmaster president Eric Korman said, “Roughly 20-30 percent of tickets purchased on Ticketmaster.com are for events outside of the fan’s home market so providing a convenient conduit to affordable travel information and solutions will bring a tremendous new convenience that will enhance the entire event experience.” Terms of the deal were not disclosed.



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