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“Smile Cards” for tourists in Bangkok

June 30, 2009

The Bangkok Metropolitan Administration announced the launch of its Bangkok Smile Card project this July.

According to BMA Deputy Governor, Ms Taya Teepsuvarn, the BMA will introduce a boat pass, add information booths and designate certain roads as walking streets.

The “smile cards” are part of a wider campaign that tags Bangkok as a city of smiles. About 100,000 smile cards are to be produced for tourists to pick up at BMA information booths. It will offer discounts for attractions, shopping, dining, night sightseeing, spa, golf, massage as well as medical treatment.

Ms Taya said the BMA would work with Chao Phraya River boat operators to offer a one-day pass, priced at Bt150 (about US$5). It will enable tourists to board ferry services on the Chao Phraya River at a discount flat rate.

BMA also plans to redecorate existing information booths and build 13 new booths. It will ultimately have 28 BMA information booths once the project is completed. Another ambitious project involves setting up walking street zones in Samprang district, close to Ratchadamneon Road and Pak Klong Talat.

BMA has roughly Bt300 million a year to spend on tourism. The city welcomes about 27 million domestic visitors and 8 million international visitors who generate about Bt260 to Bt300 million in revenue.

For more information about destinations and festivals around Thailand, please call the TAT Call Center 1672.

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